![]() ![]() Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions. Local trade will be involved in community promotion efforts. IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. It is a potent below-the-line promotion that can deliver day-after sales. The event will connect consumers to the brand. Let Larong Pinoy will be your vehicle to engage the community. Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. This is a strategy to fund the advocacy to revive of the games in today’s era.ĬAPTURE THE CITY-DISTRICTS WITH LARONG PINOYĬapture the market across the board: from children, to parent-adults, to grand-parents. Magna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. The good news for brand marketers is: currently, it is not owned by any brand. It is a cultural treasure that will always be part of our heritage. The Filipino Traditional Games remains to be popular among the Filipino masses it is well-loved by elders, adults, and children. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. It is not true that the games have “disappeared” amidst modern technology. ![]() Place your bet on the games of our heritage: LARONG PINOY. Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. ![]()
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